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October 21, 2005
By: TOM BRANNA
Editor
Brand marketers and ad agencies looking to employ scent to increase brand awareness and sales can turn to The Scent Marketing Institute. Founded earlier this year in New York by veteran adman Harald H. Vogt and fragrance scientist Dr. Avery N. Gilbert, the Institute is the first organization exclusively devoted to the integration of scent in all phases of brand building, marketing and promotion. It provides scientific data on consumer response to scent marketing initiatives. Reliable data on t...
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